Paid Diagnostic Service

    The HOLDReview

    A paid diagnostic for property owners who want to understand whether their asset can survive rising costs, changing tax settings and tightening conditions.

    Most property advice ends at acquisition. Very little attention is paid to what happens after the purchase. Rising costs, interest rate changes, tax leakage and policy shifts quietly decide whether you keep the asset or lose it.

    The HOLD Review exists to address that gap.

    The Problem

    Why the holding phase matters

    Most investors do not fail because they bought the wrong asset.

    They fail because pressure builds during the holding phase and no one helps them see it early.

    Over time:

    1
    Costs rise
    2
    Assumptions become outdated
    3
    Cash flow tightens
    4
    Decisions are delayed

    By the time action is forced, options are limited.

    The Solution

    What the HOLD Review is

    A paid, structured diagnostic focused entirely on the holding phase of property ownership.

    🚫

    It is NOT about

    Where to buy next

    ✓

    It IS about

    Whether your existing asset can endure

    The review identifies:

    Where holding pressure is building
    Where cash flow is leaking
    Which decisions matter next
    What happens if nothing changes

    This is a clarity exercise, not a sales conversation.

    What the HOLD Review covers

    Four critical areas of holding analysis

    H

    Hold

    Can the asset be held if conditions tighten further?

    • True holding costs and cash flow
    • Cost and interest rate pressure
    • Income stability, liquidity and stress scenarios
    O

    Optimise

    Where can the asset and its ownership be made more efficient?

    • Depreciation relevance and accuracy
    • Rent, finance and ownership structure
    • Insurance and costs that no longer reflect reality
    L

    Leverage

    Are debt, equity and available capital creating options or pressure?

    • Loan structure and servicing pressure
    • Accessible equity and borrowing capacity
    • Liquidity available for opportunities and shocks
    D

    Defend

    What could force a bad decision, and what needs protecting now?

    • Cash buffers and insurance cover
    • Maintenance, records and emerging risks
    • Decision timing and the cost of delay
    Asset Types

    Residential & Commercial

    The HOLD Review applies to both residential and commercial property.

    The framework remains the same.The lens adjusts to the asset.

    For commercial assets, greater emphasis on:

    • Lease expiry and rollover risk
    • Vacancy and reletting exposure
    • Capex timing and tenant-related events
    • Depreciation and asset treatment across fit-outs and services

    What you receive

    Pre-review intake

    Preparation and documentation

    60–90 minute session

    Structured review with Mark Kilroy

    HOLD framework walkthrough

    Clear analysis of all four areas

    Written summary

    Key risks, priorities, and action points

    Your written summary includes:

    Key risks
    Priority actions
    Decision points
    Consequences of inaction

    No generic reports. No templated advice.

    Pricing

    Transparent, one-time diagnostic fee

    Residential

    $1,950 + GST

    • One residential asset
    • Full HOLD framework review
    • Written summary and priorities
    POPULAR

    Commercial

    From $2,750 + GST

    • Commercial asset review
    • Lease, capex, and vacancy focus
    • Scoped based on complexity

    This is a paid diagnostic. It is not a free strategy session and not bundled with any services.

    Who this is for

    • Residential property investors
    • Commercial property owners
    • Business owners with property exposure
    • Family offices and sophisticated investors

    Designed for people making real holding decisions, not exploring ideas.

    Who this is not for

    • Buyers looking for suburb recommendations
    • Short-term traders
    • Anyone seeking market predictions
    • Free strategy or sales conversations

    How it works

    1

    Apply for a HOLD Review

    2

    Complete the pre-review intake

    3

    Attend the structured review session

    4

    Receive your written summary

    Applications are reviewed before confirmation.

    Apply for a HOLD Review

    Not every asset or situation is suitable.
    The HOLD Review is selective by design.

    Property position

    Tell Mark what you own

    A simple estimate is enough. Include whether the property is producing a surplus or requiring a contribution.

    What needs deciding

    Explain the pressure or choice

    Contact details

    Where Mark can respond

    Your information will be used to assess whether a HOLD Review is appropriate and to respond to this application. It will not add you to a marketing list. See the Privacy Policy.

    This review focuses on holding risk and decision clarity. It does not replace your accountant, broker, or legal adviser.